BECAUSE SHE NEEDS TO KNOW
CLIENT: GE Healthcare
PROJECT: Campaign development
Creative concept and strategy
We partnered with GE Healthcare - combining our strategic communications, messaging and congress planning offerings - to deliver a powerful marketing campaign.
Success meant getting our audience involved, to help them feel like they’re part of something much bigger. So, we chose to support our new campaign headline, “Because she needs to know” with stories generated from in-depth physician interviews. This method helped us form a consistent, emotionally-resonant message that could be executed across all platforms—including their two large booth installations at ISUOG, and all print and digital campaign materials.
GE Healthcare said the campaign and corresponding booth were “very powerful” and “different than so much of the other health care marketing we are seeing now.” They plan to continue their partnership with us for upcoming projects.